2M+ YouTube Views / 55K+ YouTube Subscribers
Featured and published in:

Types
We've all been here
You’re getting inquiries.
People love your work.
Get your price and ghost
Ask for less coverage, fewer hours, or stripped-down packages
Simply say,
“We’ve gone a different direction.”

Inside the crowded middle
(I’ve been both.)
Which one are you?
The Hustler
Always working.
Always busy.
Still underpaid.
She feels like she’s playing a big game…
But stuck with small rewards.
⸻
The Frozen One
Overthinking every move.
Wondering how
others do it so easily.
Waiting to finally feel “ready.”
She’s not lazy or incapable.
Just unclear.
⸻
Both are talented.
And that's the problem.


MARKETING • BUSINESS • BRANDING • CUSTOMER EXPERIENCE • MINDSET • GASOLINE • MARKETING • BUSINESS • BRANDING • MARKETING • BUSINESS • MARKETING • BUSINESS • BRANDING • CUSTOMER EXPERIENCE • MINDSET • GASOLINE • MARKETING • BUSINESS • BRANDING • CUSTOMER EXPERIENCE • MINDSET • GASOLINE •
The photographers doubling their rates are
POSITIONED DIFFERENTLY.
Positioning shapes perception.
Perception shapes value.
Value gives you pricing power.
MARKETING • BUSINESS • BRANDING • CUSTOMER EXPERIENCE • MINDSET • GASOLINE • MARKETING • BUSINESS • BRANDING • MARKETING • BUSINESS • MARKETING • BUSINESS • BRANDING • CUSTOMER EXPERIENCE • MINDSET • GASOLINE • MARKETING • BUSINESS • BRANDING • CUSTOMER EXPERIENCE • MINDSET • GASOLINE •
Introducing
from INVISIBLE → BOOKED

Ignite is a 5 phase guided-program
for photographers who SEEK
to be SOUGHT AFTER
Inside Ignite you'll get
The complete IGNITE system
The proven 5-phase framework for building an in-demand photography brand, guiding you through elevated brand positioning, laser-focused marketing, strategic-price raising, heart-led sales, and premium client psychology so that you can confidently deliver world-class experiences.
8 LIVE implementation coaching calls with Chelsea
You're not alone. Chelsea's helped thousands of students elevate out of obscurity. This is your place for questions, ideas, and challenges. Get personal expert guidance and accountability as you implement each step.
Real-time feedback on your positioning, messaging, pricing, and more.
Because small shifts in perception create BIG shifts in demand
Plug-and-play templates, tools and resources.
So you don’t just learn the strategy, but can immediately apply what you learn to get results fast.



You started your business for
CREATIVITY
+
FREEDOM
Let's make that happen.
IGNITE is for WEDDING and PORTRAIT photographers wanting to build REAL REVENUE.
Start building a business that pays you back…
Kelsey went From almost quitting to
6-Figures on Repeat
Within months of joining Ignite,
Kelsey went from $400 months…
→ to her first $33K month…
→ to consistent six-figure years since.
“I had almost quit. After Ignite, I made more in January than I had the entire previous year.”
Kelsey Sheehan
Wedding Photographer
Heather went from stressed to
Doubling her Rates
“I more than doubled my rates and the income far exceeded my expectations. Ignite completely transformed my business. Investing in it was one of the best decisions I've made for my business."
Heather Parrish
Newborn Photographer
Eunice stopped trying to figure it all out on Youtube and
10x’d her rate
From $500 weddings to $7,800 weddings.
"When Chelsea came out with her marketing course, I immediately signed up because I knew it would make a quantum leap!"
Eunice Kwok
Wedding Photographer

Phase
Align
Become the Visionary Leader your business Requires
Rewrite the rules to build a business that you design.
Develop an unstoppable CEO Mindset.
Architect your acceleration roadmap
Understand the drivers of client decisions
Architect a battle-plan for daily IGNITION.
BUSINESS Vision Board Template
Fast Action Implementation Guide PDF
Auditory Visualization Meditation
DREAM CLIENT BLUEPRINT: RESEARCH, DISCOVERY & Profile

Phase
Differ
Craft a Brand that truly Connects
There's both an art and a science to building a competition-deleting brand.
Craft your personal Rally Cry™ that awakens tired clients.
Discover the 3 Pillars of Captivation.
Shape your brand’s voice to resonate with premium clients.
Strategically curate a profitable portfolio.
Excavate your unique edge.
Align your website to a client's emotional journey.
Customizable Branding Style Guide
Local competitive analysis Guide + Worksheet
WEBSITE + PORTFOLIO upgrade CHECKLIST
Differentiation: A Fill in the blanks Guide
LIVE: Brand Hot-Seat Critiques. learn from fellow students

Phase
03
Attract
Drive Buyer Traffic right to your Door
Skip the daily posting. Instead, learn the psychology of premium clients to become irresistible to buyers.
In this module You Will
Install recession-proof marketing strategies
Build an organic ‘Traffic Machine’ that brings in a steady flow of quality clients.
Learn little known secrets to instantly borrow credibility and gain visibility – even when you have zero followers.
Quickly massage your Instagram grid to instantly up-level your brand perception.
Learn how to leverage print and online publications to gain authority, free publicity and bragging rights.
Stay top-of-mind and in demand with easy email and social swipe copy.
Resources
Fast Action Implementation Guide PDF
INSTAGRAm makeover checklist
SEO CHECKLIST to optimize for search
TESTIMONIAL collection PROCESS + email SWIPE COPy
Chelsea’s Feature and Publication Submission Tracker

Phase
Profit
Leapfrog through pricing bubbles.
Raise prices without losing clients.
Build irresistible offers.
Structure photography packages that sell.
Finally become a natural selling BOSS
Fast Action Implementation Guide PDF
Chelsea’s Inquiry + FOLLOWUP Email Templates that eliminate ghosting once and for all!
Profit Calculator
Consultations Flow / Outline

Phase
Multiply
Craft a standout customer experience even with no budget.
Build strong biz relationships aligned with your photography business.
Build your free PR Dream Team.
Work smarter, not harder with an optimize workflow
Outsource: to lift the load and enjoy free time again.
Fast Action Implementation Guide PDF
CLIENT EXPERIENCE AUDIT
Email Templates for supporting clients at every stage of their journey with you
OUTSOURCING Primer GUIDE
Become the Photographer CEO your business needs TODAY!
Enrollment Ends Soon!
Go at your own pace
+ Lifetime Access
Videos
workbook
illustrations
Coaching
A “Good-life” Aligned approach to business + profit
Weekly inspiration Wins & accountability
IGNITE! Isn’t just videos, templates & exercises...
Added to help you IGNITE!

With success all but guaranteed, you’re probably wondering...
How Much!?
I wanted to create an experience that was accessible to any photographer, from the ambitious dreamer to the established pro. Anyone who wants to start increasing their profits now, rather than years from now.
The total value of the course is $6,500, but during this launch...
You can get started TODAY for $187
Your path to freedom begins here.
Regularily $1,997
Introductory price below
6 Monthly Payments Saves 44%!
$187
8 Weeks
8 Weeks of Coaching
Bonuses!
Lifetime Access
30 Day 100% Money Back Guarantee
1 Pay Saves 50%!
$997
8 Weeks
8 Weeks of Coaching
Bonuses!
Lifetime Access
30 Day 100% Money Back Guarantee
100%
Guarantee
Invest Without Risk
If you’re not happy, I'm not happy!
Just e-mail team@chelseanicole.com
anytime within 30 days for a
full 100% money-back refund.
plus get these
Bonuses
Student’s Only Private Facebook Group
$297 USD Value
Never learn alone! This is a place where you CAN actually be besties with your competition! Learn from others, and give help to other photographers in this Join the most welcoming place on the internet.
Consults that Connect & Convert
$397 USD Value

In this training I'll be sharing my go-to framework that I’ve developed for conducting casual, no pressure consultations that will have clients feeling LUCKY they nabbed YOU!
This is the same exact framework I’ve used and continue to use for virtual and in person consultations that has yielded me a 90% closure rate over the past decade with all new DREAM clients. It’s a nearly 3 hour training with a consultation script and outline so you’ll always know exactly what to say and when to say it!
In it I'll be sharing:
The 3 Essential things I do BEFORE the consultation to ensure that the meeting isn’t awkward.
The best way to break the ice and get your clients envisioning YOU as their dream photographer
One simple mindset shift you MUST adopt in order to hit it out of the park, every time!
Imagine this; if you book just ONE more client from this bonus, the investment of the ENTIRE program will be MORE than paid for by this single bonus alone. But of course, it won’t be just ONE more client, you’ll have the rest of your career to benefit from this training.
One page recap of what you get
when you join IGNITE!
Will this course be offered again?
What can I expect once I enroll in IGNITE!
How is IGNITE! Delivered?
Will I be able to ask you questions?
When does it start!?
What if I can’t make the live calls?
I have other questions, how do I reach out?
Wins from photographers just like you

Six months from now…
Ignite will open again.
You’ll either be…
Still tinkering with pricing guides.
Still hoping inquiries convert.
Still wondering why less-talented photographers book faster.
Or…
Charging double.
Booking better clients.
Feeling clear, confident, and in control.
Same time.
Different trajectory.
The only difference?
You stepped up to play a better game.

from INVISIBLE → BOOKED
Unleash your inner business warrior.
Doors open twice a year,
with a 4 day enrollment period.
Your path to freedom begins here.
Regularily $1,997
Introductory price below
6 Monthly Payments Saves 44%!
$187
8 Weeks
8 Weeks of Coaching
Bonuses!
Lifetime Access
30 Day 100% Money Back Guarantee
1 Pay Saves 50%!
$997
8 Weeks
8 Weeks of Coaching
Bonuses!
Lifetime Access
30 Day 100% Money Back Guarantee










